Building the future of creator partnerships
We started Midline because we lived it first—building Posterboyzzzz from scratch, landing the Stake partnership, and realizing we could help other creators do the same.
From creators to connectors
Posterboyzzzz was born
We started creating content around sports betting and prediction markets—just for fun. No manager, no strategy, just authentic content that resonated with people who shared our passion.
Building the audience
Consistent posting, engaging with every comment, studying what worked. We learned the algorithm the hard way—through trial, error, and a lot of late nights. The account grew from zero to hundreds of thousands of followers.
Stake partnership secured
After months of proving our value, we landed a partnership with Stake—one of the biggest names in the space. This wasn't luck. It was the result of building genuine reach, real engagement, and content that actually converted.
Other creators started asking
Friends and fellow creators saw what we built. They wanted in. 'How did you land that deal?' 'Can you introduce me?' We realized we had something valuable: the playbook, the connections, and the credibility to help others do the same.
Midline Management
Now we do for other creators what we did for ourselves. We connect top-tier talent with brands in prediction markets, gaming, crypto, and finance—because we know exactly what both sides need to succeed.
Our Mission
We built Midline because we lived both sides. As creators running Posterboyzzzz, we dealt with lowball offers, slow payments, and brands who didn't understand our audience. When we finally cracked the code and landed major partnerships, we realized the system was broken for everyone.
Brands were throwing money at creators who couldn't convert. Good creators were being ignored because they didn't have connections. We knew we could fix this because we'd done it ourselves.
Today, we work with the most innovative companies in prediction markets, gaming, finance, and crypto—connecting them with creators who have the reach, engagement, and authenticity to drive real results. We're not just middlemen; we're creators who became connectors.
What we stand for
Transparency
No hidden fees, no vague metrics, no surprises. We operate with complete openness because trust is the foundation of every great partnership.
Long-term Partnerships
We're not interested in one-off deals. We build relationships that grow over time, creating recurring value for brands and consistent opportunity for creators.
Fast Execution
In creator marketing, timing matters. We move quickly from brief to launch without sacrificing quality, compliance, or attention to detail.
Let's talk
Whether you're a brand looking to scale or a creator ready to level up, we'd love to hear from you.